The Right Way to Sell with Messenger

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Facebook has over 2.3 billion active monthly subscribers with 2 billion messages sent back and forth between business and end users. This is a huge opportunity to sell and move users through the sales funnel. To sell with messenger has become a big hit with businesses increasing their open rates by five times more, their click-through rates by eight times more and their revenue by 3.5 times more. This guide will show you how to please your customers and increase your sales with Facebook messenger

Why you should adopt selling with Facebook messenger

Facebook messenger was originally meant to be a messaging app between Facebook users. Today, you can text, share stores, share photos and videos, play games and connect with groups through audio and video calls. You can even send money, share your location and connect with businesses.

At least 64% of Facebook users are on messenger with 50% of American teens using it every day. This is a huge market to tap into. Businesses say that offering live support has had a positive impact on their business and customer loyalty. This is what you want to achieve with chatbots on messenger.

If you combine it with the Buy Now Feature, Facebook messenger becomes ones of the top free Shopify apps to boost sales.

How to build a Facebook Messenger Chat Bot

There are many tools you can use to help you set up Facebook messenger chatbots such as Many Chats, Mobile Monkey and Shopify apps.

While creating your sequence, use simple, clear language and instructions, prompts with response options, and don’t be pushy. Have a plan on how to best communicate with your target audience and offer a way to speak to a real person.

Select a single goal for your bot and refine it based on user feedback from your audience. Slowly, add additional features that will drive sales.

Why you should link your bot to your e-commerce store

Sync your bot to your website to reflect product updates, price changes, and other information. The new Shopify integrations with your store in such a way that all communication goes through your dashboard. When someone comes to your store to make a purchase, they can use the bot to ask you any question before they purchase. It is very similar to any customer support chat on your website.

After completing the transaction, your customer receives automated tracking and shipping updates through the bot, so they don’t have to sift through their email. All chats integrate into a single thread, so you or your customer does not have to go through numerous email to find customer support tickets or other relevant information. Your clients can chat with your whether they are on mobile or not.

How clients can buy directly from the messenger

To effectively sell products on Facebook messenger, you need to purchase a “Buy Now” button. It allows customers to make purchases without leaving the app. All customer have to do is tap the button, go through the checkout process with the app and receive their automated tracking minutes after the transaction has been completed.

If a customer has set it up, their billing information will be automatically pulled from the messenger profile to expedite the checkout process. Customers who have set up this up only need to click n pay to confirm their order. You will receive your payment through Stripe or PayPal.

How to use chatbots to boost sales and conversions

This is usually an advance step. Your bots can help you increase traffic, conversions, and sales if you use them effetely.

1. Entertain your customers

Design your bots for entertainment by sending games, fun facts, and entertaining content. Use can use the Trivia Blast chatbot for this purpose. Some games offer the option to “challenge your friend” where customers can invite users.

Ask users to opt into receiving new content, so they don’t mark you as spam. Ensure your content is mobile friendly as a lot of people access Facebook through mobile phones. Keep your messages engaging by using videos and images.

2. Offer free things

Everyone loves free stuff, especially when they don’t have to make any commitment. The world free elicits such emotions that people perceive what is being offered as more valuable that it is. You can use this on your bots.

Free things also help build a meaningful relationship with your customer. Your willingness to send them something for free before they make a purchase builds trust and increases your conversion rates.

3. Use empathy to build engagement

Messenger e-commerce products can fly off the store if you add a little empathy in your marketing. Show your clients that you understand what they are going through and you increase their likelihood to buy from you.

A chatbot is a robot which makes empathy more challenging to achieve than with a human being. It is however possible. You need to mimic empath questions and make the language emotional and understanding.

Questions such as “what are your struggles in your business” projects empathy. You can also offer free advice, give away exclusives and valuable content and include emoticons in your responses.

4. Encourage the customer to share and refer others

People trust their friends more than they do a sales person or an advert. People trust other people which is why reviews and social proof increases conversion rates. The easiest way to integrate this on your chatbots is to ask your customers to share especially after they have bought a product and they are happy.

You can include a “share” button on your bots that allows people to share with friends. When someone is satisfied with your product, they will automatically use the share button to spread the news of how excellent your services are. It’s an effective technique with a high conversion rate.

Conclusion

Including a Facebook chatbot in your e-commerce store is like having a salesperson guide your client to make a choice. Consumers like to be left alone while shopping which makes chatbots a noninvasive way to guide consumers into making a buying decision. Every business should make their content non-intrusive and low pressure while allowing consumers a faster resolution to questions they may have.